No. #135

Status Quo Bias
- Preference for the Current State

Status quo bias is the preference to keep things the same by doing nothing or sticking with a decision made previously. This bias can affect user decisions in settings requiring change or adaptation, such as software updates, switching services, or adopting new technologies.

Read more on Wikipedia

Product example

Users might resist updating an app or changing their usual settings despite the potential benefits of new features or improved security.

Empathy tips


Ease Transition Processes

Make transitions or changes as easy and seamless as possible for users.


Highlight Benefits of Change

Clearly communicate the benefits of adopting changes or new features.


Gradual Introduction

Introduce changes gradually to avoid overwhelming users.


User Control and Customization

Provide users with control and customization options to adjust the pace of change to their comfort.

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