No. #22

Framing Effect
- Influence of Presentation

The framing effect is the tendency of our decisions to be influenced by the way information is presented, rather than just the information itself. This can significantly affect user behavior and choices, such as the perceived usability of a product based on its description.

Read more on Wikipedia

Product example

Describing a glass as half full versus half empty can influence users' perceptions of a product's value.

Empathy tips


Positive Framing

Use positive language to frame product features and benefits.


Visual Framing

Utilize visuals that highlight the positive aspects of your product.


Consistent Messaging

Ensure all communications consistently support the desired frame.


User Perception Research

Conduct research to understand how different framings affect user perception.

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