No. #18
Anchoring
- First Impressions Last
The tendency to rely too heavily on the first piece of information offered (the 'anchor') when making decisions. This can affect how products are priced, how features are introduced, and how negotiations are framed.
Read more on WikipediaProduct example
If the first price seen for a product is high, subsequent prices will be judged relative to that anchor, potentially affecting perceived value.
Empathy tips
1
Establish Realistic Anchors
Set initial prices or feature expectations realistically.
2
Reframe Comparisons
Introduce comparisons that reset user expectations positively.
3
Educate Users
Provide context to help users understand why a product or feature is valued as it is.
4
Iterative Feedback
Gather and act on user feedback to adjust initial anchors over time.
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