Innovation
Pilot
A Pilot is a more extensive engagement than a Live Prototype, lasting several months and subjecting your solution to market forces. Rather than testing individual aspects of your idea, you're testing the entire system. It's recommended to run Live Prototypes beforehand to work out any issues. During a Pilot, you'll fully execute your idea with all necessary resources and staff to determine its viability, feasibility, and desirability. If successful, you'll be ready to bring it to market.
Workshop steps
Begin by organizing the logistics of your Pilot. Determine who to hire, whether to rent a space, if distributors and manufacturers are in place, and if permits are required.
Prior to initiating your Pilot, devise a strategy to set yourself apart from competitors, attract customers, and determine the necessary messaging for success. Prepare for the market dynamics you'll encounter.
In the Pilot phase, focus on thoroughly testing your system, with fewer iterations. While you can make essential enhancements, avoid altering too many variables, as it may complicate determining what works and what doesn't.
During the Pilot stage, it's essential to gather more robust data and evidence. To achieve this, implement a suitable measurement plan through the Monitor and Evaluate activity. If you haven't already, consider adding measurement expertise to your team. Remember, feedback from the individuals you're designing for remains vital.
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