Impact/Effort Matrix

2-10 people

Objective: To generate and evaluate ideas based on their Impact and Effort. This decision-making process involves mapping potential actions according to the level of effort required for implementation and their potential impact. While some ideas may be expensive, they could yield greater long-term benefits than short-term actions. Categorizing ideas in this manner is a valuable technique for decision making, as it encourages contributors to weigh and assess proposed actions before making a commitment. This process can be conducted either in-person or online.

Workshop steps


Step-by-Step Guide: 1. Click on the image link. 2. Identify your group's goal and frame it as a "What to do" or "What we need" question, such as "What do we need to reach our goal?" 3. Instruct each group member to write down their ideas on sticky notes individually. 4. Have each person present their ideas to the group by placing their sticky notes on a 2x2 matrix, organized by impact and effort. - Impact: The potential payoff of the action - Effort: The cost of taking the action


Approach During the process of adding ideas to the matrix, the team can freely talk about the placement of each element. It's normal for the group to support an idea, causing it to rise in potential impact or decrease in effort. Consequently, the high impact, low effort category usually contains the ideas that the team agrees on and is dedicated to pursuing.


Revise the text to maintain the structure, while making it straightforward and easy to follow.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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