Design Principles

2-40 people

Design Principles act as the guardrails for your solution, providing quick and memorable recipes to maintain consistency in further iterations. These principles define the crucial elements of your solution, giving it integrity and structure. They are likely to align with the Themes discovered during the Ideation Phase and will evolve as you design. It's important to keep them concise and memorable, such as "Speak like people," "Connect with the community," or "Prioritize women in business." However, lower-level ideas like "Use a blue logo" or "Offer discounts" do not qualify as Design Principles.

Workshop steps


Examine your Post-its, specifically focusing on your Themes.


Think about the fundamental values behind the themes. Express them as affirmative statements that can guide your design process. Keep in mind that Design Principles work together, so you'll probably need to determine multiple principles.


Examine your Design Principles. Ensure they are concise and focused on a single idea. Avoid complexity and break down any principles containing multiple ideas into smaller components.


Examine your Design Principles, ensuring they address the essential elements of your solution. Adjust any that do not.


Prepare to modify your Design Principles while constructing Prototypes and evaluating your concepts. Certain Design Principles may not become apparent until you've created something, but once identified, they'll rapidly turn into crucial elements.

Need help with this workshop?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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