Create a Pitch

2-40 people

A pitch is an effective means of conveying your concept, its functionality, significance, and beneficiaries. Crafting a pitch will help you identify the crucial components of your idea and enhance your ability to articulate them. Your pitch will serve as the primary tool for presenting your idea and persuading various stakeholders, ranging from financial institutions to potential clients, to support your vision.

Workshop steps


Begin by clearly expressing the core of your product, service, or experience. Provide context, highlight the main concept, emphasize its uniqueness, and include any call to action. Aim to concisely explain it in under a minute.


Ensure your pitch is concise and straightforward; avoid getting lost in specifics. Promote your concept by explaining its significance and the reasons behind it.


Following this, you should transform your story into a suitable format, such as a pamphlet, website, book, or presentation. You might require multiple formats and the assistance of a graphic designer or writer.


When crafting a pitch, consider tailoring it to various audiences. Develop short, medium, and long versions with varying levels of detail. Remember to incorporate storytelling elements to engage your listeners effectively.

Need help with this workshop?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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