No. #24

Weber–Fechner Law
- Sensory Perception's Logarithmic Scale

The Weber–Fechner law describes the logarithmic relationship between stimulus magnitude and perceived intensity. In product design, this affects how incremental changes in a product's features or services are perceived by users.

Read more on Wikipedia

Product example

Adjustments in a software's response time may need to be significant to be noticed by users, due to the logarithmic nature of sensory perception.

Empathy tips

1

Adjust Expectations

Ensure product changes are substantial enough to be perceived.

2

User Feedback on Changes

Collect user feedback to gauge the perceptibility of changes.

3

Incremental Improvements

Plan for incremental improvements to exceed the sensory threshold.

4

Sensory Testing

Conduct tests to understand the limits of sensory perception in your product's context.

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Anna Lundqvist
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.