No. #14

Von Restorff Effect
- The Isolation Effect

Information that stands out in some way (e.g., through uniqueness or novelty) is more likely to be remembered than other information. This effect can be used in product design to highlight key features or information.

Read more on Wikipedia

Product example

A finance app might highlight critical budgeting alerts with unique colors or animations to ensure they stand out from other notifications.

Empathy tips


Highlight Key Features

Use visual or auditory cues to highlight important features or information.


Design for Distinction

Design elements that need user attention to be distinctly different.


User Testing for Effectiveness

Test which elements capture attention most effectively.


Iterative Design Approach

Iteratively refine design elements based on their ability to stand out.

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