No. #14
Von Restorff Effect
- The Isolation Effect
Information that stands out in some way (e.g., through uniqueness or novelty) is more likely to be remembered than other information. This effect can be used in product design to highlight key features or information.
Read more on WikipediaProduct example
A finance app might highlight critical budgeting alerts with unique colors or animations to ensure they stand out from other notifications.
Empathy tips
1
Highlight Key Features
Use visual or auditory cues to highlight important features or information.
2
Design for Distinction
Design elements that need user attention to be distinctly different.
3
User Testing for Effectiveness
Test which elements capture attention most effectively.
4
Iterative Design Approach
Iteratively refine design elements based on their ability to stand out.
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