No. #46

Ultimate Attribution Error
- Biased Group Attribute Assignment

The ultimate attribution error involves making biased assumptions about the reasons behind group behaviors, attributing positive outcomes to internal characteristics and negative outcomes to external circumstances. This can impact user feedback interpretation and product strategy.

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Product example

Crediting the success of a product feature to the team's hard work but attributing any failure to external factors like market conditions.

Empathy tips


Awareness of Attribution Biases

Increase awareness of how attribution biases can distort team and user assessments.


Balanced Feedback Interpretation

Interpret feedback and outcomes through a balanced lens, considering both internal and external factors.


Encourage Objective Analysis

Foster an environment where outcomes are analyzed objectively, irrespective of preconceptions.


Feedback Diversification

Diversify feedback sources to get a more accurate picture of product performance.

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