No. #90
Time-saving Bias
- Overvaluing Time Saved
The time-saving bias occurs when people overestimate the amount of time saved when increasing the speed of an activity. This can influence perceptions of productivity tools or features designed to save time, potentially leading to unrealistic expectations.
Read more on WikipediaProduct example
Users may expect significant time savings from a new productivity feature, only to be disappointed if the savings are modest.
Empathy tips
1
Communicate Actual Savings
Clearly communicate the realistic time savings users can expect.
2
User Education
Educate users on how to effectively use time-saving features for maximum benefit.
3
Performance Tracking
Offer tools for users to track their own time savings and productivity gains.
4
Adjust Feature Promotion
Adjust how time-saving features are promoted to align with actual user experiences.
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Anna Lundqvist
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Eddy Salzmann
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Ola Möller
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