No. #90

Time-saving Bias
- Overvaluing Time Saved

The time-saving bias occurs when people overestimate the amount of time saved when increasing the speed of an activity. This can influence perceptions of productivity tools or features designed to save time, potentially leading to unrealistic expectations.

Read more on Wikipedia

Product example

Users may expect significant time savings from a new productivity feature, only to be disappointed if the savings are modest.

Empathy tips


Communicate Actual Savings

Clearly communicate the realistic time savings users can expect.


User Education

Educate users on how to effectively use time-saving features for maximum benefit.


Performance Tracking

Offer tools for users to track their own time savings and productivity gains.


Adjust Feature Promotion

Adjust how time-saving features are promoted to align with actual user experiences.

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