No. #81

Telescoping Effect
- Temporal Distortion of Events

The telescoping effect refers to the temporal distortion that causes recent events to seem more remote and remote events to seem more recent than they actually are. This bias can impact how users recall their experiences with a product or service, affecting feedback and satisfaction surveys.

Read more on Wikipedia

Product example

Users may report issues or features as being more recent than they are, skewing product improvement priorities.

Empathy tips

1

Timeline Clarification

Provide clear timelines in feedback mechanisms to help users accurately place events.

2

Educate on Memory Bias

Inform users about the telescoping effect in surveys or feedback prompts.

3

Event Logging

Encourage users to log events or feedback close to the time of occurrence to minimize distortion.

4

Feedback Review Process

Review feedback with an understanding of potential temporal distortion in user reports.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us