No. #130

System Justification
- Defending Status Quo

System justification is the tendency to defend and justify the status quo, even at the expense of personal interest or fairness. This bias can affect user interaction with platforms advocating for social change, making it challenging to engage users in actions or views that challenge existing systems.

Read more on Wikipedia

Product example

Users of a social advocacy platform may resist supporting campaigns that seek significant change, preferring to support those that maintain the current system.

Empathy tips


Highlight Personal Relevance

Communicate how changing the status quo can benefit individuals personally.


Success Stories

Share success stories of positive change resulting from challenging the status quo.


Engagement in Small Steps

Encourage engagement in small, manageable actions that collectively contribute to larger change.


Educational Resources

Provide resources that educate users on the importance and impact of system change.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us