No. #130
System Justification
- Defending Status Quo
System justification is the tendency to defend and justify the status quo, even at the expense of personal interest or fairness. This bias can affect user interaction with platforms advocating for social change, making it challenging to engage users in actions or views that challenge existing systems.
Read more on WikipediaProduct example
Users of a social advocacy platform may resist supporting campaigns that seek significant change, preferring to support those that maintain the current system.
Empathy tips
Highlight Personal Relevance
Communicate how changing the status quo can benefit individuals personally.
Success Stories
Share success stories of positive change resulting from challenging the status quo.
Engagement in Small Steps
Encourage engagement in small, manageable actions that collectively contribute to larger change.
Educational Resources
Provide resources that educate users on the importance and impact of system change.
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