No. #71

Survivorship Bias
- Overlooking Failure

Survivorship bias is the logical error of concentrating on the people or things that made it past some selection process and overlooking those that did not, often leading to false conclusions. In product development, this can result in focusing only on successful products or features and ignoring valuable lessons from failures.

Read more on Wikipedia

Product example

Analyzing only the most popular apps on the market while ignoring the vast number of unsuccessful ones can lead to a skewed understanding of what makes an app successful.

Empathy tips


Analyze Failures

Include analysis of both successes and failures in product research.


Comprehensive Data Collection

Collect and consider data from a broad spectrum of products, not just the successful ones.


Learn from Mistakes

Actively seek lessons from failures to inform future product development.


Diversify Success Metrics

Use a variety of metrics to define success, not just survivorship.

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