No. #31
Subjective Validation
- Personal Relevance Creates Belief
Subjective validation occurs when two unrelated or even random events are perceived to be related because a personal belief or hypothesis demands it. In product messaging and user experience, this can lead to users forming connections between their experiences and the product that may not be intentionally designed.
Read more on WikipediaProduct example
Users might believe a health app is effective because they started using it at the same time as making other lifestyle changes.
Empathy tips
1
Awareness and Education
Inform users about how subjective validation can affect their perceptions.
2
Diversified User Testing
Conduct diversified user testing to identify unintended perceived connections.
3
Clear Communication
Ensure product communications clearly explain how features work.
4
Feedback Analysis
Analyze feedback for signs of subjective validation to guide product improvements.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture