No. #31

Subjective Validation
- Personal Relevance Creates Belief

Subjective validation occurs when two unrelated or even random events are perceived to be related because a personal belief or hypothesis demands it. In product messaging and user experience, this can lead to users forming connections between their experiences and the product that may not be intentionally designed.

Read more on Wikipedia

Product example

Users might believe a health app is effective because they started using it at the same time as making other lifestyle changes.

Empathy tips


Awareness and Education

Inform users about how subjective validation can affect their perceptions.


Diversified User Testing

Conduct diversified user testing to identify unintended perceived connections.


Clear Communication

Ensure product communications clearly explain how features work.


Feedback Analysis

Analyze feedback for signs of subjective validation to guide product improvements.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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