No. #145

Source Confusion
- Confusing Memory Source

Source confusion, a specific form of misattribution of memory, occurs when the source of a memory is incorrectly remembered. This can lead to issues in legal settings, eyewitness testimony, and even in everyday situations where individuals may confuse advertisement claims as personal experiences or vice versa.

Read more on Wikipedia

Product example

Users might confuse features advertised in a product with those of another, leading to mistaken beliefs about the product's capabilities.

Empathy tips


Implement Clear Branding

Use clear and distinct branding to minimize confusion between products.


User Education on Source Verification

Educate users on the importance of verifying the source of their information.


Feedback Mechanisms for Clarification

Provide mechanisms for users to receive clarification on product features or claims.


Distinguish Advertisements

Clearly distinguish advertisements from other content to reduce source confusion.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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