No. #33

Semmelweis Reflex
- Rejection of New Evidence

The Semmelweis reflex is the tendency to reject new evidence or knowledge because it contradicts established norms, beliefs, or paradigms. This can hinder innovation and the acceptance of new ideas in product development and user experience design.

Read more on Wikipedia

Product example

A team may reject user feedback suggesting a revolutionary new feature because it doesn't fit with the existing product roadmap.

Empathy tips


Foster Openness to Innovation

Cultivate a culture that is open to new ideas and evidence.


Diverse Perspectives

Encourage the inclusion of diverse perspectives in the decision-making process.


Challenge Assumptions

Regularly challenge assumptions and established practices.


Promote Continuous Learning

Encourage ongoing learning and adaptation within teams.

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