No. #105

Self-Serving Bias
- Attribution of Success and Failure

The self-serving bias is a common tendency to attribute positive outcomes to one's own character but attribute negative outcomes to external factors. This bias can influence how individuals perceive feedback and outcomes in both personal and professional settings, potentially hindering learning and growth.

Read more on Wikipedia

Product example

A user may attribute their success in a fitness app to personal discipline but blame the app's design for any setbacks or failures, ignoring areas for personal improvement.

Empathy tips


Promote Balanced Self-Reflection

Encourage users to engage in balanced self-reflection on both successes and failures.


Objective Feedback Mechanisms

Implement objective feedback mechanisms that highlight both user strengths and areas for improvement.


Educate on Bias

Educate users about the self-serving bias and its impact on personal growth.


Constructive Attribution Training

Provide resources or training on constructive attribution practices to foster a more accurate self-assessment.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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