No. #16

Self-Reference Effect
- Personal Connection Enhances Memory

Information relating to oneself is more likely to be remembered than information that has no personal relevance. This can influence the personalization features of products to increase engagement and retention.

Read more on Wikipedia

Product example

A fitness app that allows users to set personal goals and track their progress in relation to personal milestones may see increased user engagement.

Empathy tips


Personalization Features

Implement features that allow for high levels of personalization.


User-Generated Content

Encourage the creation of user-generated content to increase engagement.


Reflective Features

Incorporate features that prompt users to reflect on their personal experiences.


Customized Feedback

Provide customized feedback based on user activity and preferences.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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