No. #16
Self-Reference Effect
- Personal Connection Enhances Memory
Information relating to oneself is more likely to be remembered than information that has no personal relevance. This can influence the personalization features of products to increase engagement and retention.
Read more on WikipediaProduct example
A fitness app that allows users to set personal goals and track their progress in relation to personal milestones may see increased user engagement.
Empathy tips
1
Personalization Features
Implement features that allow for high levels of personalization.
2
User-Generated Content
Encourage the creation of user-generated content to increase engagement.
3
Reflective Features
Incorporate features that prompt users to reflect on their personal experiences.
4
Customized Feedback
Provide customized feedback based on user activity and preferences.
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Anna Lundqvist
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Eddy Salzmann
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