No. #28
Selective Perception
- Filtering Information Based on Beliefs
Selective perception is the tendency for expectations to affect perception, meaning that people are more likely to notice things that fit into their existing beliefs and ignore things that contradict them. This can influence how users interact with and perceive product features and information.
Read more on WikipediaProduct example
Users might ignore warnings or negative reviews of a product if they have already formed a positive opinion.
Empathy tips
1
Balanced Information Presentation
Ensure that information, both positive and negative, is presented in a balanced way.
2
Encourage Critical Thinking
Promote critical thinking and skepticism in evaluating information.
3
User Education on Bias
Educate users about selective perception and its effects.
4
Facilitate Easy Access to Information
Make it easy for users to access a wide range of information about products or services.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.