No. #28

Selective Perception
- Filtering Information Based on Beliefs

Selective perception is the tendency for expectations to affect perception, meaning that people are more likely to notice things that fit into their existing beliefs and ignore things that contradict them. This can influence how users interact with and perceive product features and information.

Read more on Wikipedia

Product example

Users might ignore warnings or negative reviews of a product if they have already formed a positive opinion.

Empathy tips


Balanced Information Presentation

Ensure that information, both positive and negative, is presented in a balanced way.


Encourage Critical Thinking

Promote critical thinking and skepticism in evaluating information.


User Education on Bias

Educate users about selective perception and its effects.


Facilitate Easy Access to Information

Make it easy for users to access a wide range of information about products or services.

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