No. #82
Rosy Retrospection
- Viewing the Past Favorably
Rosy retrospection is the tendency to rate past events more positively than at the time of the experience, affecting how products or services are remembered and evaluated over time.
Read more on WikipediaProduct example
Users may remember an older version of a product more fondly than warranted, affecting satisfaction with current versions.
Empathy tips
1
Contrast with Current Data
Present current data or features alongside user reminiscences to provide a balanced view.
2
Highlight Improvements
Regularly highlight improvements and updates since past versions.
3
User Journey Documentation
Encourage users to document their journey with the product for more accurate recollection.
4
Manage Expectations
Manage expectations by communicating ongoing improvements and addressing nostalgia in product messaging.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture