No. #113

Risk Compensation
- Adjusting Behavior to Perceived Risk

Risk compensation involves people adjusting their behavior in response to the perceived level of risk, often becoming more cautious when they feel at risk and less cautious when they feel safe. This can impact how safety features in products are used or perceived, sometimes leading to riskier behavior if users feel overly secure.

Read more on Wikipedia

Product example

Introducing safety features in cars (like ABS) may lead some drivers to drive more aggressively, believing the technology will protect them from accidents.

Empathy tips


Educate on Complacency

Educate users on the dangers of complacency and overreliance on safety features.


Highlight Limits of Safety Features

Clearly communicate the limits of what safety features can do.


Encourage Responsible Use

Encourage responsible use of products, emphasizing that safety features are not a substitute for caution.


Monitor and Address Risk Compensation

Monitor user behavior for signs of risk compensation and address it through product design and communication.

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