No. #139

Rhyme-as-Reason Effect
- Rhyming Increases Perceived Truth

The rhyme-as-reason effect is a cognitive bias where statements that rhyme are perceived as more truthful or persuasive than non-rhyming statements. This can influence marketing strategies, political campaigns, or any area where catchy slogans are used to sway opinions or behaviors.

Read more on Wikipedia

Product example

A fitness app slogan that rhymes might be more easily accepted and remembered by users, potentially influencing their perception of the app's effectiveness.

Empathy tips


Utilize Catchy Slogans

Incorporate rhyming slogans in marketing materials to enhance recall and persuasion.


Awareness of Bias

Educate users on the potential influence of rhyming on their perceptions to promote critical thinking.


Testing Message Effectiveness

Test the effectiveness of rhyming versus non-rhyming messages in user engagement.


Balance Form and Content

Ensure that rhyming enhances rather than detracts from the message's accuracy and relevance.

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