No. #93

Restraint Bias
- Overestimating Self-control

Restraint bias is the overestimation of one's ability to control impulsive behavior, which can affect the design of products intended to help users manage their habits or behaviors, such as fitness trackers or productivity apps.

Read more on Wikipedia

Product example

Assuming users will have the self-discipline to follow through with a productivity app’s regimen might lead to designing features that are too demanding or optimistic.

Empathy tips


Supportive Design

Design features that provide incremental support and reminders for users.


User Empowerment

Empower users with tools that help them realistically manage their habits.


Customizable Goals

Allow for customizable goals that accommodate different levels of user self-control.


Feedback and Adjustment

Provide feedback mechanisms that help users adjust their goals and usage based on their actual behavior.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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