No. #161

Recency Effect
- Last Items Remembered Better

The recency effect, also part of the serial-position effect, describes the tendency for individuals to remember the last items in a series more effectively than those appearing in the middle. This bias can impact user experiences in areas such as advertising, list-based tasks, and information retrieval, influencing memory and decision-making processes.

Read more on Wikipedia

Product example

Users may remember the last items they see in a list of product features more clearly, influencing their purchasing decisions.

Empathy tips

1

Emphasize Conclusion Points

Emphasize key points or calls to action at the end of content to leverage the recency effect.

2

Clear Summaries

Provide clear summaries at the end of documents or presentations.

3

Timely Information Presentation

Present crucial information close to decision points or actions to enhance its impact.

4

Feedback and Recall Enhancement

Use feedback mechanisms to reinforce information presented earlier, balancing the primacy and recency effects.

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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.