No. #64

Reactive Devaluation
- Undervaluing Opposing Offers

Reactive devaluation is the tendency to devalue proposals or offers merely because they originate from a perceived adversary. This can affect negotiations and partnerships in business, where offers from competitors or opposing parties are undervalued without objective assessment.

Read more on Wikipedia

Product example

A company may reject a partnership offer with a competitor that could be beneficial, due to the source of the offer.

Empathy tips

1

Objective Evaluation Processes

Establish objective criteria for evaluating all offers and proposals, regardless of the source.

2

Awareness and Training

Train teams on the impact of reactive devaluation and the importance of objective assessment.

3

Third-Party Mediation

Use third-party mediation to evaluate offers and proposals to ensure fairness.

4

Feedback Loop for Offers

Create a structured feedback loop that allows for the reevaluation of initially rejected offers.

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