No. #126

Pseudocertainty Effect
- False Sense of Security in Phases

The pseudocertainty effect occurs when people perceive an outcome as certain when it is actually subject to chance, particularly in multi-stage decisions. This bias can affect how users make decisions under risk, especially in staged processes like completing tasks in a productivity app or making purchasing decisions in stages.

Read more on Wikipedia

Product example

Users might feel a false sense of security after completing the first stage of a multi-part process, underestimating the risks or challenges in subsequent stages.

Empathy tips

1

Segment Decision Stages Clearly

Clearly delineate stages in processes to help users understand where they are in the decision-making process.

2

Highlight Risks at Each Stage

Explicitly highlight the risks or uncertainties at each stage of a process.

3

User Education on Risk Perception

Educate users on how their perception of risk can change through different stages of a process and the importance of maintaining awareness.

4

Feedback Loops for Decision Making

Create feedback loops that provide users with information on the outcomes of their decisions at each stage, encouraging more informed decision-making.

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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
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Ola Möller
Facilitator helping organisations see the big picture and take action.