No. #62

Positivity Effect
- Focus on Positive Information

The positivity effect is the tendency for older adults to focus more on positive information than negative information, affecting product design for elderly users, where interfaces and messages should emphasize positivity to enhance user experience and engagement.

Read more on Wikipedia

Product example

Health apps for seniors might emphasize positive achievements and feedback to motivate continued use.

Empathy tips


Emphasize Positive Feedback

Design user feedback to emphasize positive aspects and achievements.


User Interface Optimizations

Optimize user interfaces to highlight positive information and features.


Customization Options

Provide customization options that allow users to focus on positive content.


Segmented User Testing

Conduct segmented user testing to ensure the effectiveness of positivity-focused designs.

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Founder of MethodKit who has a passion for organisations and seeing the big picture
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