No. #62
Positivity Effect
- Focus on Positive Information
The positivity effect is the tendency for older adults to focus more on positive information than negative information, affecting product design for elderly users, where interfaces and messages should emphasize positivity to enhance user experience and engagement.
Read more on WikipediaProduct example
Health apps for seniors might emphasize positive achievements and feedback to motivate continued use.
Empathy tips
1
Emphasize Positive Feedback
Design user feedback to emphasize positive aspects and achievements.
2
User Interface Optimizations
Optimize user interfaces to highlight positive information and features.
3
Customization Options
Provide customization options that allow users to focus on positive content.
4
Segmented User Testing
Conduct segmented user testing to ensure the effectiveness of positivity-focused designs.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture