No. #15

Picture Superiority Effect
- Images Beat Words

People are more likely to remember information presented as pictures rather than as words. This has implications for instructional design, user interfaces, and marketing.

Read more on Wikipedia

Product example

Instruction manuals or help sections within apps that use diagrams or icons may be more effective than text-heavy alternatives.

Empathy tips


Visual Instructional Design

Utilize images, icons, and diagrams to convey information.


Simplify with Symbols

Replace or complement text with intuitive symbols where possible.


User Interface Design

Design user interfaces with visual cues to aid memory.


Marketing Materials

Use imagery in marketing materials to enhance brand recall.

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