No. #15
Picture Superiority Effect
- Images Beat Words
People are more likely to remember information presented as pictures rather than as words. This has implications for instructional design, user interfaces, and marketing.
Read more on WikipediaProduct example
Instruction manuals or help sections within apps that use diagrams or icons may be more effective than text-heavy alternatives.
Empathy tips
1
Visual Instructional Design
Utilize images, icons, and diagrams to convey information.
2
Simplify with Symbols
Replace or complement text with intuitive symbols where possible.
3
User Interface Design
Design user interfaces with visual cues to aid memory.
4
Marketing Materials
Use imagery in marketing materials to enhance brand recall.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture