No. #43
Pareidolia
- Finding Patterns Where None Exist
Pareidolia is the tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern. In product design, this can influence user interface decisions, where users might perceive unintended images or messages.
Read more on WikipediaProduct example
Users might see faces or shapes in product designs or logos that were not intended, affecting their perception of the brand.
Empathy tips
1
Design Review for Ambiguity
Conduct thorough design reviews to identify potential pareidolia effects.
2
User Feedback on Design
Collect user feedback specifically regarding perceived images or patterns in designs.
3
Iterative Design Process
Iteratively refine designs based on feedback to minimize unintended interpretations.
4
Awareness Training
Train designers to be aware of and actively look for potential pareidolia in their work.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.