No. #170
Paradox of choice
- Overwhelmed by options
The phenomenon where having too many choices leads to anxiety and difficulty in making decisions. This can impact user satisfaction, as more options are not always better.
Read more on WikipediaProduct example
Presented with numerous Tinder profiles or matches, users may find it challenging to decide, potentially resulting in decision paralysis.
Empathy tips
1
Simplify choices
Limit the number of options to prevent decision fatigue and enhance user satisfaction.
2
Categorise options
Group similar choices together to reduce overwhelm.
3
Offer recommendations
Provide personalised suggestions to guide users.
4
Implement defaults
Set default choices for complex selections to simplify decision-making.
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