No. #84
Outcome Bias
- Judging Decisions by Results
Outcome bias involves judging a decision based on its outcome rather than how the decision was made in the moment. This can affect evaluations of product strategies or features, potentially penalizing good decision-making that led to unfavorable outcomes by chance.
Read more on WikipediaProduct example
A well-researched feature that underperforms might be seen as a poor decision, ignoring the quality of the decision-making process.
Empathy tips
1
Focus on Process
Emphasize the importance of the decision-making process over outcomes in evaluations.
2
Educate on Bias
Educate teams on the nature of outcome bias and its impact on assessment.
3
Process Documentation
Encourage thorough documentation of decision-making processes.
4
Separate Outcome and Decision Evaluation
Create separate evaluations for outcomes and the decisions leading to them to ensure fair assessment.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture