No. #57
Out-group Homogeneity
- 'They Are All the Same'
The out-group homogeneity effect is the perception that members of an out-group are more similar to each other than they actually are, leading to stereotyping. This can affect how user groups are perceived and targeted in marketing and product design.
Read more on WikipediaProduct example
A product team might assume that all users in a foreign market have identical preferences, missing the nuance and diversity within the group.
Empathy tips
1
Recognize Diversity Within Groups
Acknowledge and research the diversity within target user groups.
2
Segmentation and Personalization
Use segmentation and personalization to address the diverse needs of users.
3
Cultural Competence Training
Provide training on cultural competence and the importance of recognizing individual differences.
4
User Research Expansion
Expand user research efforts to include diverse perspectives within out-groups.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.