No. #30

Ostrich Effect
- Ignoring Negative Information

The ostrich effect describes the tendency to avoid or ignore negative information or feedback. This can lead to a lack of responsiveness to critical user feedback in product development, impacting the product's improvement and user satisfaction.

Read more on Wikipedia

Product example

A company might ignore recurring complaints about a product feature, leading to dissatisfaction and potential loss of users.

Empathy tips


Encourage Open Feedback

Create a culture that encourages and values all feedback, including negative.


Systematic Review Processes

Implement systematic processes for reviewing and addressing feedback.


Transparency in Action

Communicate openly with users about feedback received and actions taken.


Regular Feedback Loops

Establish regular feedback loops to catch and act on negative feedback early.

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