No. #30
Ostrich Effect
- Ignoring Negative Information
The ostrich effect describes the tendency to avoid or ignore negative information or feedback. This can lead to a lack of responsiveness to critical user feedback in product development, impacting the product's improvement and user satisfaction.
Read more on WikipediaProduct example
A company might ignore recurring complaints about a product feature, leading to dissatisfaction and potential loss of users.
Empathy tips
1
Encourage Open Feedback
Create a culture that encourages and values all feedback, including negative.
2
Systematic Review Processes
Implement systematic processes for reviewing and addressing feedback.
3
Transparency in Action
Communicate openly with users about feedback received and actions taken.
4
Regular Feedback Loops
Establish regular feedback loops to catch and act on negative feedback early.
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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.