No. #30
Ostrich Effect
- Ignoring Negative Information
The ostrich effect describes the tendency to avoid or ignore negative information or feedback. This can lead to a lack of responsiveness to critical user feedback in product development, impacting the product's improvement and user satisfaction.
Read more on WikipediaProduct example
A company might ignore recurring complaints about a product feature, leading to dissatisfaction and potential loss of users.
Empathy tips
1
Encourage Open Feedback
Create a culture that encourages and values all feedback, including negative.
2
Systematic Review Processes
Implement systematic processes for reviewing and addressing feedback.
3
Transparency in Action
Communicate openly with users about feedback received and actions taken.
4
Regular Feedback Loops
Establish regular feedback loops to catch and act on negative feedback early.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture