No. #30
Ostrich Effect
- Ignoring Negative Information
The ostrich effect describes the tendency to avoid or ignore negative information or feedback. This can lead to a lack of responsiveness to critical user feedback in product development, impacting the product's improvement and user satisfaction.
Read more on WikipediaProduct example
A company might ignore recurring complaints about a product feature, leading to dissatisfaction and potential loss of users.
Empathy tips
1
Encourage Open Feedback
Create a culture that encourages and values all feedback, including negative.
2
Systematic Review Processes
Implement systematic processes for reviewing and addressing feedback.
3
Transparency in Action
Communicate openly with users about feedback received and actions taken.
4
Regular Feedback Loops
Establish regular feedback loops to catch and act on negative feedback early.
Need an empathic partner?
![Anna Lundqvist portrait](/_ipx/f_webp&q_81&s_600x600/images/aeo-advisory-team-anna-lundqvist.png)
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
![Eddy Salzmann portrait](/_ipx/f_webp&q_81&s_600x600/images/aeo-advisory-team-eddy-salzmann.png)
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
![Ola Möller portrait](/_ipx/f_webp&q_81&s_600x600/images/aeo-advisory-team-ola-moeller.png)
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture