No. #63

Not Invented Here
- Disregard for External Innovations

Not Invented Here (NIH) is a bias that involves a disregard for products, research, standards, or knowledge developed outside of a group. In product development, this can limit innovation and the integration of external breakthroughs or best practices.

Read more on Wikipedia

Product example

A development team might reject using an external API that offers superior functionality, preferring to develop a less effective in-house solution.

Empathy tips


Encourage External Collaboration

Foster a culture that values and seeks out external collaboration and innovations.


Overcome NIH Bias

Implement initiatives specifically aimed at overcoming the NIH bias.


External Innovation Integration

Actively look for and integrate external innovations and best practices into product development.


Cross-Industry Learning

Encourage learning and borrowing ideas from different industries and sectors.

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Design lead and team culture enthusiast driving products and design processes
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