No. #40

Neglect of Probability
- Ignoring Statistical Likelihood

The neglect of probability is the tendency to disregard probability and statistical likelihood in decision-making. This bias can lead to prioritizing features or initiatives based on anecdotal evidence rather than data-driven analysis.

Read more on Wikipedia

Product example

Ignoring the low probability of a specific app crash occurring, a team might allocate excessive resources to fixing an issue affecting a very small percentage of users.

Empathy tips

1

Probability Education

Educate teams on basic principles of probability and statistical analysis.

2

Risk Assessment

Implement risk assessment protocols that consider statistical likelihood.

3

Prioritization Frameworks

Use prioritization frameworks that include probability as a factor.

4

Data-Driven Decision-Making

Foster a culture of data-driven decision-making, emphasizing the role of statistical likelihood.

Need an empathic partner?

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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
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Ola Möller
Facilitator helping organisations see the big picture and take action.