No. #17

Negativity Bias
- The Power of Negative

We're more likely to remember and be affected by negative experiences than positive ones. This can impact user feedback and product reviews, where negative aspects of a product might be more prominently remembered and shared.

Read more on Wikipedia

Product example

Users might rate an app lower after encountering a single bug, despite numerous positive experiences beforehand.

Empathy tips


Balance Perception

Actively encourage users to share positive as well as negative feedback.


Highlight Positives

Emphasize positive features and improvements in communications.


Responsive Support

Offer prompt and helpful customer support to address and mitigate negative experiences.


Postive Reinforcement

Use positive reinforcement in user interactions to enhance satisfaction.

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UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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