No. #158

Modality Effect
- Impact of Presentation Modality on Memory

The modality effect refers to how information retention is influenced by the mode of presentation, with auditory information often remembered better than visual information, especially in the context of immediate recall tasks. This can affect educational content delivery, user interface design, and instructional material.

Read more on Wikipedia

Product example

Users may remember verbal instructions provided by a virtual assistant more effectively than reading the same instructions in a text format.

Empathy tips


Leverage Multiple Modalities

Use multiple presentation modalities to enhance information retention.


Auditory Reinforcement

Reinforce key information audibly when possible.


Visual and Auditory Cues

Combine visual and auditory cues to support memory recall.


Customizable User Preferences

Allow users to customize how information is presented according to their preferences.

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