No. #4

Mere-Exposure Effect
- Preference Through Repeated Exposure

We tend to develop a preference for things merely because we are familiar with them, impacting product design and feature enhancements.

Read more on Wikipedia

Product example

A music app's recommendation algorithm that favors songs similar to the user's history, potentially limiting musical discovery.

Empathy tips

1

Expose to Novelty

Introduce users to new features and content gradually.

2

User Control

Give users control over customization to explore beyond their usual preferences.

3

Diversity in Testing

Test with users from various backgrounds to ensure broad appeal.

4

Evolutionary Design

Continually introduce small changes to keep the product fresh and engaging.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us