No. #4

Mere-Exposure Effect
- Preference Through Repeated Exposure

We tend to develop a preference for things merely because we are familiar with them, impacting product design and feature enhancements.

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Product example

A music app's recommendation algorithm that favors songs similar to the user's history, potentially limiting musical discovery.

Empathy tips

1

Expose to Novelty

Introduce users to new features and content gradually.

2

User Control

Give users control over customization to explore beyond their usual preferences.

3

Diversity in Testing

Test with users from various backgrounds to ensure broad appeal.

4

Evolutionary Design

Continually introduce small changes to keep the product fresh and engaging.

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Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
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Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.