No. #4

Mere-Exposure Effect
- Preference Through Repeated Exposure

We tend to develop a preference for things merely because we are familiar with them, impacting product design and feature enhancements.

Read more on Wikipedia

Product example

A music app's recommendation algorithm that favors songs similar to the user's history, potentially limiting musical discovery.

Empathy tips

1

Expose to Novelty

Introduce users to new features and content gradually.

2

User Control

Give users control over customization to explore beyond their usual preferences.

3

Diversity in Testing

Test with users from various backgrounds to ensure broad appeal.

4

Evolutionary Design

Continually introduce small changes to keep the product fresh and engaging.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann portrait
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller portrait
Ola Möller
Facilitator helping organisations see the big picture and take action.