No. #4

Mere-Exposure Effect
- Preference Through Repeated Exposure

We tend to develop a preference for things merely because we are familiar with them, impacting product design and feature enhancements.

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Product example

A music app's recommendation algorithm that favors songs similar to the user's history, potentially limiting musical discovery.

Empathy tips


Expose to Novelty

Introduce users to new features and content gradually.


User Control

Give users control over customization to explore beyond their usual preferences.


Diversity in Testing

Test with users from various backgrounds to ensure broad appeal.


Evolutionary Design

Continually introduce small changes to keep the product fresh and engaging.

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