No. #143
Less-is-Better Effect
- Lesser Quantity Preferred Over More
The less-is-better effect is a cognitive bias where a lesser quantity is preferred over a greater one when evaluated separately. This can impact consumer behavior and product valuation, leading to scenarios where individuals value smaller packages or services more highly than larger ones, even if the larger option offers a better value per unit.
Read more on WikipediaProduct example
Users might prefer buying a smaller package of a product at a higher unit price over a larger, more economical package because the smaller package seems more manageable or premium.
Empathy tips
Highlight Value Comparisons
Provide clear comparisons to highlight the value of larger quantities over smaller ones.
Consumer Education on Unit Pricing
Educate consumers on the importance of evaluating unit pricing when making purchasing decisions.
Simplify Choice Architecture
Design choice architectures that simplify the comparison process for users.
Offer Tailored Options
Offer tailored options that meet the needs of different user segments to counteract the bias.
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