No. #51

Just-World Hypothesis
- Belief in a Fair World

The just-world hypothesis is the cognitive bias that assumes that actions always yield fair and fitting consequences. This belief can influence user expectations from products or services, expecting fair outcomes from their actions or decisions.

Read more on Wikipedia

Product example

Users might expect that spending more time on a learning platform will guarantee success, overlooking other factors like the quality of their study methods.

Empathy tips


Manage Expectations

Clearly communicate the factors that can influence outcomes and manage user expectations accordingly.


Highlight Effort and Strategy

Emphasize the importance of effort and effective strategies over just time investment.


Feedback on Effectiveness

Provide feedback on the effectiveness of user actions, highlighting areas for improvement.


Support Resources

Offer support resources to help users make the most of their efforts and adjust their strategies as needed.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann portrait
Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
Ola Möller portrait
Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
Hire us