No. #59
In-group Favoritism
- Preferential Treatment of 'Our Group'
In-group favoritism is the tendency for people to give preferential treatment to members of their own group. This can influence product development teams to prioritize features or designs that cater more to their own preferences than to the needs of a diverse user base.
Read more on WikipediaProduct example
A development team might prioritize features that they find useful, neglecting features that would benefit a broader, more diverse user base.
Empathy tips
1
Diverse Team Composition
Ensure the product development team is diverse to represent a wider range of users.
2
Broad User Research
Conduct broad user research to understand the needs of various groups.
3
Challenge Assumptions
Regularly challenge assumptions about user needs and preferences.
4
Inclusive Design Principles
Adhere to inclusive design principles in product development.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture