No. #59

In-group Favoritism
- Preferential Treatment of 'Our Group'

In-group favoritism is the tendency for people to give preferential treatment to members of their own group. This can influence product development teams to prioritize features or designs that cater more to their own preferences than to the needs of a diverse user base.

Read more on Wikipedia

Product example

A development team might prioritize features that they find useful, neglecting features that would benefit a broader, more diverse user base.

Empathy tips


Diverse Team Composition

Ensure the product development team is diverse to represent a wider range of users.


Broad User Research

Conduct broad user research to understand the needs of various groups.


Challenge Assumptions

Regularly challenge assumptions about user needs and preferences.


Inclusive Design Principles

Adhere to inclusive design principles in product development.

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