No. #59

In-group Favoritism
- Preferential Treatment of 'Our Group'

In-group favoritism is the tendency for people to give preferential treatment to members of their own group. This can influence product development teams to prioritize features or designs that cater more to their own preferences than to the needs of a diverse user base.

Read more on Wikipedia

Product example

A development team might prioritize features that they find useful, neglecting features that would benefit a broader, more diverse user base.

Empathy tips

1

Diverse Team Composition

Ensure the product development team is diverse to represent a wider range of users.

2

Broad User Research

Conduct broad user research to understand the needs of various groups.

3

Challenge Assumptions

Regularly challenge assumptions about user needs and preferences.

4

Inclusive Design Principles

Adhere to inclusive design principles in product development.

Need an empathic partner?

Anna Lundqvist portrait
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann portrait
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller portrait
Ola Möller
Facilitator helping organisations see the big picture and take action.