No. #87
Impact Bias
- Overestimating Emotional Impact
Impact bias is the tendency to overestimate the length or the intensity of the future feeling states. This can influence how users anticipate their satisfaction with or the benefits of a product, potentially leading to unrealistic expectations.
Read more on WikipediaProduct example
Users might overestimate the happiness they’ll derive from a new feature, leading to disappointment if it doesn’t meet inflated expectations.
Empathy tips
1
Set Realistic Expectations
Clearly communicate what users can realistically expect to avoid disappointment.
2
User Feedback Mechanisms
Implement mechanisms for gathering user feedback on actual versus expected impact.
3
Adjust Marketing Messages
Adjust marketing messages to present a balanced view of product benefits.
4
Post-Purchase Support
Offer post-purchase support and resources to manage expectations and satisfaction.
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Anna Lundqvist
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