No. #3

Illusory Truth Effect
- Familiarity Breeds Belief

The tendency to believe information to be true if it's encountered repeatedly, affecting marketing and product messaging strategies.

Read more on Wikipedia

Product example

An e-commerce site's repeated ads for a product can increase user trust and perceived value, regardless of the product's actual merits.

Empathy tips


Varied Messaging

Rotate marketing messages and content to reduce repetitive exposure.


Critical Analysis

Encourage teams to critically assess the validity of repeated information.


Consumer Education

Educate users about this bias to foster critical thinking.


Feedback Diversification

Seek a wide range of opinions before finalizing product decisions.

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