No. #3
Illusory Truth Effect
- Familiarity Breeds Belief
The tendency to believe information to be true if it's encountered repeatedly, affecting marketing and product messaging strategies.
Read more on WikipediaProduct example
An e-commerce site's repeated ads for a product can increase user trust and perceived value, regardless of the product's actual merits.
Empathy tips
1
Varied Messaging
Rotate marketing messages and content to reduce repetitive exposure.
2
Critical Analysis
Encourage teams to critically assess the validity of repeated information.
3
Consumer Education
Educate users about this bias to foster critical thinking.
4
Feedback Diversification
Seek a wide range of opinions before finalizing product decisions.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.
Ola Möller
Facilitator helping organisations see the big picture and take action.