No. #3

Illusory Truth Effect
- Familiarity Breeds Belief

The tendency to believe information to be true if it's encountered repeatedly, affecting marketing and product messaging strategies.

Product example

An e-commerce site's repeated ads for a product can increase user trust and perceived value, regardless of the product's actual merits.

Rotate marketing messages and content to reduce repetitive exposure.

Encourage teams to critically assess the validity of repeated information.

Educate users about this bias to foster critical thinking.

Seek a wide range of opinions before finalizing product decisions.

Anna Lundqvist

UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops

Eddy Salzmann

Design lead and team culture enthusiast driving products and design processes

Ola Möller

Founder of MethodKit who has a passion for organisations and seeing the big picture