No. #80

Illusion of Asymmetric Insight
- Believing We Know Others Better

The illusion of asymmetric insight is the belief that we understand others better than they understand themselves (or us), leading to potential misunderstandings in user research and communication. This can impact how products are marketed and how user feedback is interpreted.

Read more on Wikipedia

Product example

A product team may believe they know what users want better than the users themselves, leading to misaligned product features.

Empathy tips


Promote Open Dialogue

Encourage open dialogue between users and product teams to better understand user needs.


User-Centered Research

Emphasize user-centered research methods that seek to truly understand user perspectives.


Challenge Assumptions

Regularly challenge assumptions about user needs and preferences.


Diverse User Feedback

Collect and consider a diverse range of user feedback to gain a comprehensive understanding of user insights.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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