No. #123

IKEA Effect
- Valuing Self-Assembled Products More

The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created or assembled. This can be utilized in product design and customer engagement strategies to enhance value perception and loyalty by involving users in the creation or customization of products.

Read more on Wikipedia

Product example

A DIY home decor app might encourage users to document and share their projects, increasing satisfaction and engagement.

Empathy tips


Customization Features

Offer customization features that allow users to feel a sense of ownership over the final product.


User-Creation Showcases

Showcase user-created or customized products to highlight the value of user effort.


Encourage User Participation

Encourage user participation in product development or improvement initiatives.


Feedback and Recognition

Provide feedback and recognition for user contributions to foster a sense of achievement and connection.

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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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Ola Möller
Founder of MethodKit who has a passion for organisations and seeing the big picture
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