No. #123
IKEA Effect
- Valuing Self-Assembled Products More
The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created or assembled. This can be utilized in product design and customer engagement strategies to enhance value perception and loyalty by involving users in the creation or customization of products.
Read more on WikipediaProduct example
A DIY home decor app might encourage users to document and share their projects, increasing satisfaction and engagement.
Empathy tips
Customization Features
Offer customization features that allow users to feel a sense of ownership over the final product.
User-Creation Showcases
Showcase user-created or customized products to highlight the value of user effort.
Encourage User Participation
Encourage user participation in product development or improvement initiatives.
Feedback and Recognition
Provide feedback and recognition for user contributions to foster a sense of achievement and connection.
Need an empathic partner?
