No. #83

Hindsight Bias
- 'I Knew It All Along' Effect

Hindsight bias is the inclination to see events that have already occurred as being more predictable than they were before they took place. This can lead to misjudgments in evaluating decision-making processes and outcomes in product development.

Read more on Wikipedia

Product example

After a feature fails, team members may claim they knew it would fail all along, impacting learning from the experience.

Empathy tips


Foster Open Discussion

Foster an environment where team members can discuss and document their predictions and rationales before outcomes are known.


Document Decision Processes

Document decision-making processes to accurately assess them later.


Emphasize Learning

Emphasize learning and improvement from outcomes rather than justification of past decisions.


Bias Awareness Training

Provide training on hindsight bias and its effects on evaluation and learning.

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UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture enthusiast driving products and design processes
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