No. #60

Halo Effect
- Overall Impression Influences Specific Judgments

The halo effect is the tendency for an overall impression of a person, brand, or product to influence specific judgments about them. This can affect user perceptions and decisions about a product based on a single attribute.

Read more on Wikipedia

Product example

Users might assume a product is high quality in all aspects because it excels in one specific area, such as design.

Empathy tips


Awareness and Education

Increase awareness among users about the halo effect and its potential impact on decision-making.


Balanced Information Presentation

Present balanced information about product features and limitations.


Independent Reviews

Encourage and highlight independent reviews that objectively assess different aspects of the product.


Critical Evaluation Skills

Encourage the development of critical evaluation skills among users to discern between different product attributes.

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UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Founder of MethodKit who has a passion for organisations and seeing the big picture
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