No. #60
Halo Effect
- Overall Impression Influences Specific Judgments
The halo effect is the tendency for an overall impression of a person, brand, or product to influence specific judgments about them. This can affect user perceptions and decisions about a product based on a single attribute.
Read more on WikipediaProduct example
Users might assume a product is high quality in all aspects because it excels in one specific area, such as design.
Empathy tips
1
Awareness and Education
Increase awareness among users about the halo effect and its potential impact on decision-making.
2
Balanced Information Presentation
Present balanced information about product features and limitations.
3
Independent Reviews
Encourage and highlight independent reviews that objectively assess different aspects of the product.
4
Critical Evaluation Skills
Encourage the development of critical evaluation skills among users to discern between different product attributes.
Need an empathic partner?
Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture