No. #60
Halo Effect
- Overall Impression Influences Specific Judgments
The halo effect is the tendency for an overall impression of a person, brand, or product to influence specific judgments about them. This can affect user perceptions and decisions about a product based on a single attribute.
Read more on WikipediaProduct example
Users might assume a product is high quality in all aspects because it excels in one specific area, such as design.
Empathy tips
1
Awareness and Education
Increase awareness among users about the halo effect and its potential impact on decision-making.
2
Balanced Information Presentation
Present balanced information about product features and limitations.
3
Independent Reviews
Encourage and highlight independent reviews that objectively assess different aspects of the product.
4
Critical Evaluation Skills
Encourage the development of critical evaluation skills among users to discern between different product attributes.
Need an empathic partner?
Anna Lundqvist
UX & AI ethics expert driving better products and smarter teams.
Eddy Salzmann
Design lead crafting seamless products and mentoring design teams.