No. #8

Frequency Illusion
- Noticing Increases Perception

Once we notice something, we tend to see it everywhere, which can skew product design towards recent trends or feedback.

Product example

After learning about a new technology trend, developers may overestimate its relevance to their user base, biasing feature development.

Assess trends critically, distinguishing between novelty and utility.

Conduct thorough market research to validate trends.

Involve users in the validation of new features or trends.

Balance innovation with proven user needs and preferences.

Anna Lundqvist

UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops

Eddy Salzmann

Design lead and team culture enthusiast driving products and design processes

Ola Möller

Founder of MethodKit who has a passion for organisations and seeing the big picture