No. #8
Frequency Illusion
- Noticing Increases Perception
Once we notice something, we tend to see it everywhere, which can skew product design towards recent trends or feedback.
Read more on WikipediaProduct example
After learning about a new technology trend, developers may overestimate its relevance to their user base, biasing feature development.
Empathy tips
1
Critical Evaluation
Assess trends critically, distinguishing between novelty and utility.
2
Market Research
Conduct thorough market research to validate trends.
3
User Involvement
Involve users in the validation of new features or trends.
4
Balanced Innovation
Balance innovation with proven user needs and preferences.
Need an empathic partner?
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Anna Lundqvist
UX Designer and AI Ethics Strategist guiding innovative product development and educational workshops
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Eddy Salzmann
Design lead and team culture
enthusiast driving products and
design processes
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Ola Möller
Founder of MethodKit who has a
passion for organisations and
seeing the big picture