No. #8

Frequency Illusion
- Noticing Increases Perception

Once we notice something, we tend to see it everywhere, which can skew product design towards recent trends or feedback.

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Product example

After learning about a new technology trend, developers may overestimate its relevance to their user base, biasing feature development.

Empathy tips

1

Critical Evaluation

Assess trends critically, distinguishing between novelty and utility.

2

Market Research

Conduct thorough market research to validate trends.

3

User Involvement

Involve users in the validation of new features or trends.

4

Balanced Innovation

Balance innovation with proven user needs and preferences.

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