No. #8

Frequency Illusion
- Noticing Increases Perception

Once we notice something, we tend to see it everywhere, which can skew product design towards recent trends or feedback.

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Product example

After learning about a new technology trend, developers may overestimate its relevance to their user base, biasing feature development.

Empathy tips


Critical Evaluation

Assess trends critically, distinguishing between novelty and utility.


Market Research

Conduct thorough market research to validate trends.


User Involvement

Involve users in the validation of new features or trends.


Balanced Innovation

Balance innovation with proven user needs and preferences.

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