No. #147

False Memory
- Recalling Events That Never Happened

False memory refers to the phenomenon of confidently recalling a memory that never actually occurred. This can significantly affect legal proceedings, therapeutic settings, and personal relationships, as well as consumer perceptions of products and brands, where individuals may form detailed memories of experiences or features that they never actually encountered.

Read more on Wikipedia

Product example

A user might claim to have experienced a bug in an app that never existed, based on a detailed but false memory.

Empathy tips


Clarify Product Information

Regularly clarify and confirm product information and updates to prevent the formation of false memories.


User Feedback Verification

Verify user feedback against change logs and product documentation to identify potential false memories.


Educational Content on Memory

Provide educational content on how memories can be influenced and the nature of false memories.


Encourage Critical Evaluation

Encourage users to critically evaluate their memories and the sources of their information before forming conclusions.

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